Evaluation Question 3: What have you learned from your audience feedback?

Our target audience is 16-25 year olds; we showed our trailer to a group of people who belong in this category in order to get feedback from them, so we would know what we could have done better.

The feedback we received was largely positive as the audience thought it was a successful trailer. Improvements that were suggested were: to make the trailer clearer as it was unfocussed at some times and to add dialogue into the trailer so that the characters’ emotions are more clearly conveyed and able to understand. We also agreed with this feedback however, we could not make the improvements as we didn’t have the equipment; we would make the trailer clearer, so it looks more professional, by using a HD/professional camera if we had the means to do this. Additionally, we didn’t have boom mics so we couldn’t add speech as it would be difficult to hear as well as drowned out by the soundtrack. Other suggestions for improvements were to add more blood and make it look more realistic; we used fake blood in our trailer, but we learned that we could have used a better quality of it or make our own to create effective looking blood. Also, a suggestion was made about the sound effects near the end of the trailer and that it was too much as it was used close together.

From the feedback we received, we learned that we could have made our trailer look more professional by using a better camera and making the blood more realistic, though the slasher sub-genre was conveyed clearly. We also learned that dialogue would have improved the trailer as we relied heavily on the soundtrack, to convey the characters feelings and the narrative.